Social Media Infographic

Social Media Infographic The 2014 Social Media Recruiting Survey by Jobvite provides a slew of social media infographics, including one that says 93% of recruiters use or plan to use social to support their recruiting efforts. Recruiters are increasing their...

How a Truffle Traveled Twitter

How a Truffle Traveled Twitter How a truffle traveled twitter is one of my favorite Twitter Case Studies, and it comes from Tom Prince, Owner of Tomasso Trattoria & Panzano Market. His businesses consistently earns top ratings, Yelp raves, and a bevy of awards...

Meet a Twitter Superstar

Meet a Twitter Superstar People are talking about your brand on Twitter. Last year, tweet volume reached 25 billion. Twitter widgets are popping up on websites everywhere and this social media powerhouse isn’t slowing down. So what advantages can this...

Stop Unfavorable Tweets

Stop Unfavorable Tweets Consider a day in the life of Hotel 71 Chicago’s Director of Operations, Stephen Ellingsen who awoke one day to a firing squad of tweets aimed squarely at his hotel. Meet the Twitterers: Hotel 71 [@Hotel71Chicago] Boutique hotel located on...

9 Elements of a Good Social Media Voice

 9 Elements of a Good Social Media Voice Is Your Online Voice Bugging People? Have you let someone loose online to be your hotel’s voice simply because they’re a wiz at the keyboard? Charlie the bartender has a great Facebook page and hundreds of followers, so let’s...

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