Untrustworthy Websites

What Makes a Website Untrustworthy? Users won’t do business with websites they don’t trust. Just as you should sleep in your guest room on occasion to be sure you’re delivering a pleasant reception to visitors, business owners should visit their...

Smarter Online Search

Smarter Online Search Cut Thru Online Clutter & Get Your Brand Noticed Brands face a tsunami of online clutter that is loud, confusing and distracting to their target audience. Shlomo Benartzi’s new book, The Smarter Screen makes the point that being...

Social Media Infographic

Social Media Infographic The 2014 Social Media Recruiting Survey by Jobvite provides a slew of social media infographics, including one that says 93% of recruiters use or plan to use social to support their recruiting efforts. Recruiters are increasing their...

Website Builders or WordPress

Website Builders or WordPress, that is the question. How and where you build your website is a big decision. Whether you use a DIY website builder or choose to work with a marketing partner using a CMS like WordPress is determined by your unique set of needs and...

Saint John’s Career Night | Marketing

Saint John’s Career Night 2015 On March 9th, 2015 I was invited to speak with rising juniors at Saint John’s High School in Shrewsbury, MA on the subject of marketing careers. Here are notes from my conversation with the students. What is Marketing?...

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