Untrustworthy Websites

What Makes a Website Untrustworthy? Users won’t do business with websites they don’t trust. Just as you should sleep in your guest room on occasion to be sure you’re delivering a pleasant reception to visitors, business owners should visit their...

10 Ways to Refresh Your Website

10 Ways to Refresh Your Website Building and maintaining a brand website involves months of work and a notable investment. Have you ever wondered about the ROI on maintaining and refreshing your website post launch? For answers, look no further than Technorati’s 2013...

Google Analytics: Things to Consider

Google Analytics: Things to Consider Google Analytics: Things to consider right now! Like, when should you log on to your Google Analytics dashboard. And once you get there, what should you be looking at? Quarterly Reviews Assuming you are NOT a business engaged in a...

Listen to the Voice of the Customer

Listen to the Voice of the Customer Listen to the Voice of the Customer and ask yourself, what are we doing to harness the voice of the customer? And, how can we process and deploy customer feedback in real time to lend an immediate impact to our product | service...

Saving Customers’ Time Gains Market Traction

Saving Customers’ Time Gains Market Traction Meet Bonnie After spin class one day, I bumped into Bonnie, a businesswoman with a big job. Fresh back from a conference in San Jose, Bonnie told me about her stay at a top tier hotel. She described the luxurious...

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