Scott Army Center for Entrepreneurship

Scott Army Center for Entrepreneurship On January 9th I had the pleasure of serving as a judge at Business Plan Pitch Day, sponsored by the Scott Army Center for Entrepreneurship at Saint John’s High School in Shrewsbury, MA. The following accomplished business...

Calculate Your Marketing Budget in 2 Steps

Calculate Your Marketing Budget in 2 Steps Calculate your marketing budget in 2 steps is something every business should try. Marketing is a cost of doing business, plain and simple. A marketing communications budget is an estimate of costs to market your product or...

How to Avoid Brand Confusion

How to Avoid Brand Confusion Consumer research shows that providing too many choices confuses people and can reduce sales. Are 28 varieties of Tide detergent and 45 kinds of Lay’s potato chips necessary? Do we need a plum colored American Express card option? And...

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