Color of the Year 2017

Color of the Year 2017 is SHADOW Led by our amazing Creative Director Sheri Beran, at AnnManion.com we spend buckets of time thinking about color. Each time we embark on a new brand identity design for a company, our focus is always to use color to enhance, reinforce...

Online Visual Reputation

Online Visual Reputation Online visual reputation today is all about the images and video you feature online to tell your brand story and underscore your value proposition to the world. Everyone’s gone visual at the same time that customers are time starved and text...

How to Avoid Brand Confusion

How to Avoid Brand Confusion Consumer research shows that providing too many choices confuses people and can reduce sales. Are 28 varieties of Tide detergent and 45 kinds of Lay’s potato chips necessary? Do we need a plum colored American Express card option? And...

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