Is My Website Google Friendly ?
On April 21, 2015, Google began rolling out an update to their algorithm that has resulted in a major impact on website search rankings.
Now, mobile friendly websites will enjoy higher rankings over non mobile friendly sites. Google made the change in order to improve the user experience for those conducting search on their mobile devices. For example, Google likes it when your website is readable without tapping or zooming, where your content is playable and when horizontal scrolling is eliminated.
If a website’s pages aren’t mobile friendly, what developers call, “responsive”, Google’s algorithm will push you to the bottom of search rankings which will result in a decrease in mobile traffic from Google search. Since most business owners I know are obsessed with their online rankings, this is a big development to know about.
If you pass the test you will see this and can do your happy dance:
If you instead got an unfavorable result, it means you do not have a mobile friendly site.
Having a website that is not mobile friendly means that no matter how awesome your product or service is, there is a lower probability that prospective clients | customers will find you online when searching for you on a mobile device. If being found online is important to your customer service or business development strategy, you need to take action.
A responsive website ensures that your content will present well (although not necessarily identically) across various devices and screen sizes. And also means that users as they transition from their mobile devices to their desktop devices, are assured of a positive user experience.