Color of the Year 2017 is SHADOW

Sheri Beran

Sheri Beran, Creative Director at

Led by our amazing Creative Director Sheri Beran, at we spend buckets of time thinking about color. Each time we embark on a new brand identity design for a company, our focus is always to use color to enhance, reinforce and advance the brand and propel the company’s growth, prosperity and relevence.

That’s why we appreciate the Benjamin Moore team of colorists and designers. Each year they dive deep into thought, analysis and culture worldwide in order to select the Benjamin Moore Color of the Year.

The color of the year 2017 is SHADOW. It’s a deep, dusky muted purple. View the video below to gain insights on the process that the Benjamin Moore team followed in choosing the Color of the Year 2017 SHADOW. You’ll see first hand how design teams think and collaborate, just like our design team at



[youtube width=”853″ height=”480″ video_id=”4lU9bKeNJmU” style=”style-4″ position=”middle”]

Pin It on Pinterest