4 Characteristics of a Great Social Media Policy

4 Characteristics of a Great Social Media Policy Right now your employees are using social media to share what’s happening, what they think, and where they’ve been. They’re engaged for both their personal use, and in some cases for their job, This article looks at...

5 Questions to Ask About Your Online Reputation

5 Questions to Ask About Your Online Reputation Running a business today is a far bigger job than it was just a few years ago. Why? Because today customers know your record. Online opinions about you and your company are a top influencer, and losing business to a...

How to Avoid Brand Confusion

How to Avoid Brand Confusion Consumer research shows that providing too many choices confuses people and can reduce sales. Are 28 varieties of Tide detergent and 45 kinds of Lay’s potato chips necessary? Do we need a plum colored American Express card option? And...

Nordstrom is Brand Brilliant

Nordstrom is Brand Brilliant The last thing I expected the other day was to have one of the best customer experiences of my life. I was at the Natick Collection, short on time, and needing an outfit for an upcoming event. Here’s what happened: Delivering Great...

Dr. Seuss on Social Media

Dr. Seuss on Social Media The social media puzzle companies face today reminds me of life’s great balancing act in Oh the Places You’ll Go! Figuring out just how social media fits into your marketing and brand strategy can be a challenge. On the subject, Dr....

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