3 Actions To Better Manage Yelp

  3 Actions To Better Manage Yelp Managing your listing on third party websites like Yelp is an important part of reputation management. So look at best practices for Yelp. Yelp by the Numbers Yelp started in 2005 as a user review and local search website. Its social...

Saving Customers’ Time Gains Market Traction

Saving Customers’ Time Gains Market Traction Meet Bonnie After spin class one day, I bumped into Bonnie, a businesswoman with a big job. Fresh back from a conference in San Jose, Bonnie told me about her stay at a top tier hotel. She described the luxurious...

Meet a Twitter Superstar

Meet a Twitter Superstar People are talking about your brand on Twitter. Last year, tweet volume reached 25 billion. Twitter widgets are popping up on websites everywhere and this social media powerhouse isn’t slowing down. So what advantages can this...

Stop Unfavorable Tweets

Stop Unfavorable Tweets Consider a day in the life of Hotel 71 Chicago’s Director of Operations, Stephen Ellingsen who awoke one day to a firing squad of tweets aimed squarely at his hotel. Meet the Twitterers: Hotel 71 [@Hotel71Chicago] Boutique hotel located on...

9 Elements of a Good Social Media Voice

 9 Elements of a Good Social Media Voice Is Your Online Voice Bugging People? Have you let someone loose online to be your hotel’s voice simply because they’re a wiz at the keyboard? Charlie the bartender has a great Facebook page and hundreds of followers, so let’s...

Social Proof and Your Bottom Line

Social Proof and Your Bottom Line Businesses have long recognized that listening and responding to customer feedback earns them loyalty & higher satisfaction ratings, yet many still lack an effective work flow for responding to online reviews. The 21st Century...

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